Rebranding
Rebranding for restaurant.
Martins has been a beloved staple in the city for years, known for its warm atmosphere, authentic flavors, and dedication to serving food made "from the heart." As a family-owned restaurant with a long history, it’s not just a place to eat, but a symbol of tradition and care. To celebrate its legacy while staying relevant to a new generation of diners, we worked with Martins to rebrand its visual identity. The heart-shaped icon that has become synonymous with its commitment to quality and passion for food was kept at the core of the new design. It serves as a reminder of the restaurant’s heartfelt approach, ensuring its spirit remains intact.
However, the rest of Martin's new identity was infused with a fresh, vibrant touch, balancing the timeless appeal with a more playful, youthful energy. The updated look speaks to both the restaurant's longstanding history and its modern evolution, creating an inviting atmosphere for a wider range of guests. From its updated logo to a more dynamic color palette and typography, the redesign bridges the past and present seamlessly.
We do things from the heart.