Branding and Naming
Branding and naming for restaurant.
Strikers is a new sports-focused restaurant concept developed by a well-known restaurant group, blending their culinary expertise with the dynamic energy of a sports bar. The space was designed to be a casual and welcoming spot where guests can gather to watch games or enjoy a drink with friends and family. The branding emphasizes this balance, combining elements of excitement and camaraderie inherent in sports culture with a friendly and approachable identity.
The visual identity was crafted to reflect Strikers’ lively atmosphere. Custom illustrations, inspired by team mascots, serve as a central element, adding character and personality to the brand. The result is a brand identity that is both functional and expressive, aligning seamlessly with the concept’s vision.
The name Strikers was chosen because it evokes energy, excitement, and action—elements that are intensely experienced in sports. In the world of sports, a "striker" is a key player known for scoring decisive goals and being a game-changer. This term symbolizes determination, skill, and the constant pursuit of victory—values that Strikers aims to convey in every experience at the sport bar.
Sports Joint.