The Frame Club is a vibrant and playful framing service designed for young, creative individuals looking for a fresh, modern approach to custom framing. Moving away from the traditional, the brand embraces bold typography, bright colors, and a dynamic visual language to make framing feel exciting and approachable. The goal was to create an identity that resonates with the customer.

At the heart of the brand are three illustrated characters—Mark, Marie-Louise, and Hank—each with a unique personality, they make the experience more engaging for customers. With a mix of playfulness and modern design sensibility, the identity brings life to the Frame Club.