Anthologie
Naming and Branding
Naming and brand identity for a urban boutique.
Anthologie comes from the word anthology "a collection of literary pieces of writing". In this case, Anthologie creates "a clothing collection" every season, each one reflecting different styles and trends.
The brand identity has black and neutral and bright colors to create contrast, along with graphic textures that are used through different elements, giving the brand a neutral yet edgy personality.
