Nu Mexico

Packaging Design

Welcome kit for a digital bank.

IRPC_ArtLabore_Morado_7_web.jpg

Nubank, also known as Nu in Mexico, is a digital bank based in Sao Paulo, Brazil, which has become the largest fintech in Latin America and one of the most innovative companies in the world according to the 2019 ranking by Fast Company.

Founded in 2013, Nubank rapidly became the best bank in Brazil according to Forbes, and in 2019 it expanded its operations to Mexico City in hopes of creating a technology, data science and design hub.

Nubank is recognized for its technological innovation and its 24/7 customer service. With no physical bank branches, our challenge was to create an extraordinary and memorable experience for their new users in Mexico.

In collaboration with the Nu team, we created a Welcome Kit as a unique way to deliver the credit card to new members. This included different branded elements, such as an instructional card for activating the credit card, a postcard with a personalized illustration, a sticker and a cellphone card holder. Each element was thought in detail to create a unique and memorable experience from this kit. We carefully chose and crafted each element to ensure the users would get a special and unforgettable experience from the kit.

The production was made by Historias de Papel. Each kit was created by hand with attention to detail and with the highest quality standards to create not only an experience for the user but also a successful outcome.

Each kit was created by hand with attention to detail and with the highest quality standards to create not only an experience for the user but also a successful outcome.

IRPC_ArtLabore_Morado_9_web.jpg
IRPC_ArtLabore_Morado_1_web.jpg
IRPC_ArtLabore_Morado_3_web.jpg
IRPC_ArtLabore_Morado_2_web.jpg
IRPC_ArtLabore_Morado_4_web.jpg
IRPC_ArtLabore_Morado_5_web.jpg
IRPC_ArtLabore_Morado_6_web.jpg
IRPC_ArtLabore_Morado_10_web.jpg
IRPC_ArtLabore_Morado_8_web.jpg
ASDT_04.jpg