Naming and Branding
Naming and brand identity for an exclusive nursing home.
Hogar Montebello ® is an exclusive nursing home for seniors in San Pedro, Garza García, México. The beautiful lakes in Montebello, Chiapas, the home’s privileged location, and its green areas were part of the inspiration from which the concept of the nursing home was created. This concept reflects the nature, the elegance, the quality, and the exclusiveness of its welcoming facilities. The identity of Hogar Montebello ® was developed through a process that ranges from the selection of the name to the identity’s design, as well as the printing of the different materials that will be used and that will give life to the concept of Hogar Montebello ® in every corner.
The concept reflects the nature, the elegance, the quality, and the exclusiveness of its welcoming facilities.